As Communications Officer, Yasmeen leads on all campaigns for the Cultural Institute, working with colleagues across the University of Leeds. She produces and curates content for social media and digital channels, including copywriting, photography, video, and graphics, collaborating with internal teams and external suppliers.
Yasmeen manages the Institute’s communication strategies, overseeing branding and delivering projects like the University’s new box office as part of the Cultural Engagement Strategy. She also directs key campaigns, including Light Night and Smeaton300, ensuring they are shaped by audience insights and clear objectives.
She contributes to sector-wide initiatives through the Culture Consortium Leeds group, promoting the cultural sector’s resilience, and supports interdisciplinary research communications within the University, helping external partners engage with academic audiences.
In addition to her role, Yasmeen runs souqsounds, a platform for creative projects such as talks, workshops, and sound art. Follow her on LinkedIn.