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My role
I am a Teaching Fellow in Business Management in the Lifelong Learning Centre.
Teaching activities
My teaching activities include:
- strategic management
- international business
- research methods
- dissertations.
Research interests
My research interests are:
- consumer buyer behaviour
- consumer ethnocentrism
- brand architecture
- student academic behavioural confidence.
Qualifications
- MSc Data Analytics and Marketing
- Postgraduate Certificate in Academic Practice
Professional memberships
- Chartered Management Institute
- Chartered Institute of Marketing